K-Pra Foods - Success Story

Summary

A completely full-funnel performance marketing strategy helped us in scaling Revenue up to 3X with 25% reduction in CAC.

About The Client

K-Pra Foods is a leading food brand known for its high-quality, delicious, and innovative products. Committed to delivering premium flavors, they offer a wide range of gourmet food items, catering to diverse tastes while prioritizing freshness and authenticity in every product.

Customer Website

www.k-pra.com

Customer Website

www.k-pra.com

Customer Website

www.k-pra.com

Industry

K-Pra Foods (E-Commerce)

Industry

K-Pra Foods (E-Commerce)

Industry

K-Pra Foods (E-Commerce)

Technologies Used

Ad Automation, Custom Attribution Models and Daily Reporting

Technologies Used

Ad Automation, Custom Attribution Models and Daily Reporting

Technologies Used

Ad Automation, Custom Attribution Models and Daily Reporting

Products Used

EasyInsights Data Platform & Adbytzz

Products Used

EasyInsights Data Platform & Adbytzz

Products Used

EasyInsights Data Platform & Adbytzz

The Challenge

K-Pra Foods faced significant challenges in expanding their brand visibility and reaching a wider audience in a competitive market. They needed to optimize their digital marketing efforts, improve targeting strategies, and enhance overall online engagement. The goal was to drive more conversions, increase brand awareness, and effectively boost sales through precise, data-driven strategies.

1. Struggled to stand out in a competitive market, requiring enhanced digital marketing strategies to increase awareness and attract a broader audience.

2. Needed to refine audience targeting to ensure more relevant engagement and conversions, optimizing campaigns for higher efficiency.line advertising was contributing to offline store sales

3. Faced difficulties in scaling sales through online channels, requiring data-driven optimizations to drive better performance and revenue growth.

What we did

Custom Attribution Modelling

We developed a comprehensive digital strategy for K-Pra Foods, focusing on boosting brand visibility and improving online engagement. By optimizing keyword strategies, refining ad creatives, and utilizing advanced analytics, we enhanced audience targeting to reach the right customers. We also implemented data-driven bidding techniques and personalized campaigns, driving more relevant traffic. This approach resulted in higher conversions, improved ROI, and significant growth in sales for K-Pra Foods, achieving their marketing objectives effectively.

Audience & Creative Intelligence

We leveraged audience and creative intelligence to tailor K-Pra Foods' campaigns for maximum impact. By analyzing customer behavior and preferences, we optimized targeting strategies to reach the right audience. Additionally, we refined ad creatives based on performance data, ensuring compelling, relevant messaging that resonated with consumers, driving higher engagement and conversions.

Revamping the Keyword Architecture

We revamped the keyword architecture for K-Pra Foods to enhance targeting efficiency and campaign performance. This involved restructuring the keyword strategy by categorizing keywords based on search intent and relevance, ensuring better alignment with customer needs. By optimizing match types and implementing negative keywords, we minimized wasted spend and increased ad visibility. This comprehensive overhaul improved quality scores, reduced cost-per-click, and allowed for a more scalable, future-ready campaign, driving higher engagement and conversions across multiple channels.

Dynamic Product Ads on Facebook

We implemented Dynamic Product Ads (DPA) on Facebook for K-Pra Foods to enhance personalized marketing efforts and drive conversions. By leveraging product feeds, we dynamically displayed relevant ads to users based on their browsing behavior and previous interactions with the brand. This approach allowed us to target customers with highly personalized product recommendations, improving engagement and increasing conversion rates. Additionally, DPA helped reduce ad fatigue, ensuring that the right products reached the right audience at the right time.

Insightful Analytics and Reporting Automation

We implemented insightful analytics and reporting automation for K-Pra Foods to provide real-time performance tracking and data-driven insights. By integrating advanced analytics tools, we automated the reporting process, enabling quick identification of key trends and opportunities. This streamlined approach allowed for efficient decision-making, optimized campaign strategies, and ensured that K-Pra Foods remained agile in adjusting their marketing efforts for maximum impact and ROI.

The End Results

1. Facebook: Achieved 3X revenue growth while reducing CAC by 25%.

2. Google Display: Reduced CAC by 60%, maintaining consistent monthly revenue.

3. Search Ads: Decreased low-intent search traffic by 15%, improving overall campaign efficiency and relevance.

"K-Pra Foods saw remarkable growth across all channels. With enhanced targeting and optimized campaigns, we achieved a 3X revenue increase, reduced CAC, and improved overall efficiency, driving significant business success."

Rudra Founder, Ankush Patel

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